AI for Visual Design 🤖🎨
Completed a certified course exploring creative applications of AI in visual design. Explored how emerging AI tools like ChatGPT, DALL·E, Midjourney, Runway, and Adobe Firefly can be meaningfully integrated into visual design workflows—from concept development to creative execution. Gained hands-on experience applying AI to storytelling, ideation, branding, and multimedia content creation.
Skills: Prompt Crafting, Strategic AI Visualization, Animation With AI
🐾 Raising Awareness for Extinction Watch
Tools: Runway ML, Midjourney, ChatGPT
Role: Visual Designer
Project Type: Social Impact Campaign
Overview
As part of a creative brief for an (imaginary) nonprofit Extinction Watch, I was tasked with designing a short animated image series for Extinction Watch, an organization focused on environmental conservation and endangered species protection.
Objective
To raise awareness about the global biodiversity crisis through a visually compelling AI-generated campaign. The goal was to foster emotional connection with endangered animals and inspire public action via social media.
Approach
I created a four-part animated series using a combination of AI tools:
- Midjourney to conceptualize surreal, emotionally resonant imagery of endangered species and their habitats
- Runway ML to animate still images and bring subtle motion to each piece
- ChatGPT to help script and ideate narrative structure and call-to-action copy
Outcome
The result was a cohesive, visually rich campaign that combined storytelling, motion, and emotion—built specifically for engagement on digital platforms.
Images generated using Midjourney
Animating Images generated using Runway
Process with Detailed Prompts, Context, and Descriptions
👕 Luxe Rebellion: Visual Identity for a Luxury Streetwear Brand
Tools: Midjourney, ChatGPTRole: Marketing Specialist
Project Type: Marketing Campaign
Overview
As part of a creative brief, I created a conceptual brand identity and campaign for Luxe Rebellion, a fictional high-end streetwear label rooted in New York City that combines the raw energy of urban culture with the sophistication of luxury design with a focus on exclusivity, quality, and bold self-expression. The goal was to explore how AI tools could help define a brand’s voice, look, and storytelling through immersive visual content.
Objective
Position Luxe Rebellion as a luxury disruptor—fusing street-level grit with refined aesthetics. The project aimed to build a visually cohesive brand world that expresses exclusivity, bold self-expression, and unapologetic individuality with the campaign drop tagline Streetwear made for the rooftop, the sidewalk, the front row.
Concept
Luxe Rebellion lives at the intersection of rebellion and refinement. Its color palette centers around rich jewel tones—sapphire, ruby, emerald, amethyst—contrasted with muted neutrals for dramatic impact. Textures and materials reference high-gloss finishes and utilitarian details elevated to a luxury tier. Campaign visuals spotlight real NYC backdrops—alleyways, rooftops, crosswalks—styled to feel both cinematic and editorial. Each capsule is personified by an archetype, like The Disruptor (ruby), merging style with story.
Approach
Using ChatGPT, I developed the brand’s verbal identity, core values, and campaign concepts. I then used Midjourney to generate high-concept images inspired by fashion editorials and streetwear campaigns, leaning into color theory, composition, and persona-driven storytelling. The project focused on blending bold visual tension with a sharp creative point of view.
Tools Used
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Midjourney (AI image generation)
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ChatGPT (brand strategy and narrative development)
Outcome
The final image series captured Luxe Rebellion’s aesthetic and tone—high-gloss, high-concept, and rooted in urban realism. The campaign frames streetwear as an identity and a movement, presenting fashion that belongs equally on the rooftop, the sidewalk, and the front row.
Process with Detailed Prompts, Context, and Descriptions